Our thought process about actual pieces in the collection, considering the pandemic & complications that clothing manufacturers were having, we decided to keep things simple & go with local suppliers, focusing on T-shirts, joggers, and neckbands. T-shirts were printed on Gildan Softstyle tees, joggers were by American Apparel, and the neckbands were custom.
Knowing that we had a solid foundation concerning the tone of voice, colors, and actual textiles, it was time to start designing. We used words like opps, rebel, and phrases like embrace the narrative. To bring more clarity to the collection, we used newspaper articles highlighting past crimes done by women.