Spicy As Fire

Spicy As Fire Hotter Than Hell, is a pepper extract brand exploration that is meant to knock your taste buds into the deepest and hottest depths of hell, while also being visually attractive.

To execute this idea, we started with the product label, t-shirt, and hangtag. To bring it all together we took photos and designed scenes to express how hot this product is.

What we did

Brand Identity

Brand Messaging

Social Media Strategy

Prototype Development